What is a color palette?
What are brand colors used for?
What different brand colors can convey
|Red is a bold choice—shades of red are traditionally associated with love and passion, in addition to danger, energy, anger, and excitement. Using red signifies importance and can be a powerful attention-getting choice.
|Orange can be playful and friendly. It's a color with high levels of energy and vitality. Orange is often associated with low costs and budget-friendliness, as well as creativity and adventure.
|If you're going for optimism, yellow is a great choice. Uplifting and bright, yellow signifies playfulness, happiness, and youth. It may also be associated with affordability.
|The color of money as well as environmentalism, green is associated with stability, prestige, growth, and prosperity. It's also associated with nature and sustainability and is often used to signify natural or earth-friendly products.
|Light blue is an innocent color and can promote feelings of trust and openness. Light blue is calm and unintimidating.
|Dark blue is trustworthy and signifies reliability. Dark blue is associated with security, professionalism, and formality. It's more mature than light blue and often evokes feelings of stability.
|Purple is a dynamic color historically associated with royalty. Purple can also evoke feelings of spirituality and mystery, in addition to creativity and luxury.
|Technically a lighter shade of red, pink is often associated with youth, innocence, and femininity. Pink is a playful and approachable color, both modern and romantic. A brighter hot pink is youthful whereas a deeper shade can be sentimental.
|Brown is a reliable color that's honest and grounded. Brown evokes images of the earth and can feel vintage and rugged.
|Gray is neutral. Depending on context, it can be serious and mature or subtle and mysterious.
|Black is a formal choice—sophisticated, elegant, and luxurious. Black is also modern and associated with power and edginess.
|Often associated with minimalism, white evokes feelings of purity and simplicity. White communicates health, virtue, and cleanliness.