6 easy hacks to go live on social media with no fear

october 24, 2023

Video is the best way to instantly humanize your brand online. How long have you been putting off going live on social media? I put it off for ages, but when I finally plucked up the courage to do it, it had such a positive impact on my business. It shows you take the time to serve your audience—and there's just something about watching something in real time that is super impactful.

Here are six super-vital tips for going live on your brand's social media accounts while staying as at-ease as possible.

Tip 1: Write down some pointers before you start

I think over-preparing for a live actually makes it a whole lot scarier, but I always scribble down a few pointers—topics I want to make sure to cover—before I go live. Even though 90% of the time I don't need to look at them, it gives me peace of mind to know that I have my list if I do freeze or start waffling.

Tip 2: Buddy up with someone

My first ever go live was with a friend. This instantly put my mind at ease as it felt more natural and conversational. Find someone within your niche or industry that you can team up with and go live with them. The best part about it? You'll be in front of their audience as well, which increases the impact (and reach) of the amazing value you provide during the live.

Tip 3: Silence, please!

The last thing you want as soon as you go live is a load of background noise (like your dog barking at the delivery man or someone flushing a toilet). Yep. Both have happened to me while on camera—whoops! Lock yourself in a room with minimal to no distractions. If you think it'll help, put a sign on the door that states "Live in progress."

That'll do the trick!

Also, put your phone on "Do Not Disturb." If someone calls you while you're live, the live may automatically stop (and it's going to be a tad awkward too).

Tip 4: Slip into something comfortable—something you

Don't overthink it, but I certainly wouldn't be dressed in a suit and tie for a go live. Why? Because that just isn't comfy—and it would make me feel like I'm in a stressful interview, not streaming something fun and informational. Wear something that makes you feel good, gives you confidence, but that you can also sit in for an hour or so comfortably. Remember, they are likely only going to see your top half—if you want to chuck on some funky pajama bottoms, go for it!

You do you.

Tip 5: Break the ice

I know you might be worrying about whether anyone will even join your live, let alone ask you questions. It's totally normal to feel this; I did for my first handful of lives. You can conquer that feeling with icebreakers that invite audience participation.

Either put up a poll beforehand and answer any questions you get sent during the live, or, just grab a load of industry-specific FAQs from online and answer them during the live. Whichever you prefer.

It's always good to have a few ice-breaker questions or prompts ready, just in case your audience is feeling shy. I always find that once one question has been asked and answered, everyone starts firing away their own.

Tip 6: Just do it!

Easier said than done—I get it. But, take it from me: I was putting off the idea of going live for months and since I did, I haven't stopped. In fact, I love doing them now, especially with guests. Also, a lot of the limiting beliefs flying 'round your head are not even things your audience would pick up on anyway. The more you do something, the more comfortable you become doing it.

I'm telling you, going live is such an effective way to humanize your brand and connect with your audience.

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