|Typically associated with power, passion, or energy, red can help encourage action. Red draws attention like no other color.
|Evokes feelings of joy and enthusiasm, making it a good choice for positive messaging. Optimistic and uplifting, orange encourages social communication and creativity.
|The color of the sun, yellow is cheerful and energetic. Sparking happiness and intellect, it brings feelings of fun and joy.
|Often connected to growth or ambition, green can help give the sense that your brand is on the rise but also represent harmony and health. Green balances emotions and brings hope.
|No matter the shade, blue evokes tranquility and confidence. Lighter shades provide a sense of peace, while darker blues are more confident. Blue is an honest, reliable, and responsible color.
|Evoking luxury or creativity, especially when used deliberately. Purple encourages spiritual growth and often represents mystery and magic.
|Exuding authority, power, and mystery, black can make us feel secure and protected. It also evokes elegance and sexiness. Using black can help create necessary negative space.
|Bringing a feeling of safety and innocence, white is a great choice to help streamline your visuals. It's associated with cleanliness, simplicity, and perfection; it promotes self-reflection and open-mindedness.
Fundamentals of color: What is color theory?
october 6, 2023